My Social Media Portfolio
I have spent several years working around the business end of social media. One of my favorite aspects of social media is creating a sound strategy to positively impact masses of people while accomplishing business goals.
Peloton Giveaway
in 2021 our Facebook page was hovering around 480k Likes. The page was growing consistently, but we were all anxious to hit 500k. So, when discussing in a meeting, our goal was to hit 500K likes. Based on a timeline and our budget, we were expecting to hit the goal in 4 months. However, instead of investing the budget into page-like ads, I decided to do a giveaway in hopes of reaching the goal faster.
- We reached the goal of 500K page likes in 2 weeks compared to the 4-month forecast.
- The cost of the peloton was only HALF of our allotted budget.
- During the giveaway period, we even saw a small spike of new customer orders from the shock wave of new exposure.
Peloton Giveaway
in 2021 our Facebook page was hovering around 480k Likes. The page was growing consistently, but we were all anxious to hit 500k. So, when discussing in a meeting, our goal was to hit 500K likes. Based on a timeline and our budget, we were expecting to hit the goal in 4 months. However, instead of investing the budget into page-like ads, I decided to do a giveaway in hopes of reaching the goal faster.
- We reached the goal of 500K page likes in 2 weeks compared to the 4-month forecast.
- The cost of the peloton was only HALF of our allotted budget.
- During the giveaway period, we even saw a small spike of new customer orders from the shock wave of new exposure.
Live Polar Clubhouse
By leveraging data throughout the customer journey for Live Polar, I was able to identify that affiliate interaction was low after their initial purchase. So, I created the Live Polar Clubhouse Facebook group where affiliates were exclusively invited after their purchase. In the group, affiliates were able to access new gear releases early, receive exclusive discounts, and participate in giveaways.
- I found that affiliate participation was about 150% higher if the affiliate as part of the Facebook group.
- Through surveys, affiliates in the group generally felt more connected to the brand and more likely to share with their friends than those who were not.